YOUR ADDASON DIGITAL PLAN

This is what Red Tail Wisdom looks like when it works.

Your site scores 55 out of 100. Most of your competitors are above 75. Here is the plan to get you there in 90 days.

55 → 90+ projected score
3-6 new clients/mo
$750-1,500/mo
projected new revenue
redtailwisdom.com

THE GAP

Where you are vs. where you should be.

NOW

Overall Score 0/100
Visibility 0/100
Content 0/100
Local SEO 0/100
Google Reviews 0
"wellness coach santa fe" Not ranking

90 DAYS

Overall Score 0+/100
Visibility 0+/100
Content 0+/100
Local SEO 0+/100
Google Reviews 5+
"wellness coach santa fe" Page 1

EVERYTHING

One plan. Nothing extra to buy.

☷

Full website remaster

6 pages, fast, SEO-optimized from day one

Home, About, Services, Book Sessions, Blog, and Contact. Clean HTML — no WordPress or Squarespace bloat. Loads in under 2 seconds. Every page gets proper title tags, meta descriptions, social preview images, and business info that Google can read. Mobile-optimized. Hosted on Netlify CDN with 99.99% uptime. You get a live preview before anything goes public.
⚲

Google Business Profile setup guidance

Get found on Maps and local search

Google Business Profile is how you show up in the local map pack when someone searches "wellness coach near me." I walk you through claiming and verifying your listing, optimizing your categories, writing your business description, uploading photos, and setting your service area. This alone can double your local visibility in 30 days.
✎

The stuff Google actually reads

Titles, descriptions, business schema

Right now, when your site shows up in a Google search, it displays the raw URL — not your business name or what you do. We add proper page titles (what shows as the blue link in Google), meta descriptions (the two-line summary below it), and structured data — a behind-the-scenes code block that tells Google your name, location, services, and hours. This is the #1 reason local businesses don't show up in search.
⚙

Monthly SEO

Someone watching your rankings every week

Every week I check your rankings in Google Search Console — where you show up, what keywords are moving, what pages are getting clicks. Monthly, I re-run your full audit to compare scores. I submit new and changed pages to Google's index so they get picked up faster. Quarterly, I refresh your blog content with current-year data and improve internal linking. SEO is not a one-time fix — this is the ongoing work that keeps you climbing.
◈

HAL

Your AI assistant that knows your business

HAL lives in your dashboard and knows your score, your keywords, your homework, and your rankings. Ask it anything — "how do I get more Google reviews?", "what should I post on Instagram this week?", "why is my score 55?" It answers with your real data, not generic advice. Say "change my headline to X" and it sends the request to Casey for review. Runs 24/7. Gets smarter the longer you use it.
▤

Live dashboard

Your real score and homework, updated weekly

Your private dashboard at addasondigital.com shows your current score (out of 100), your keyword rankings, your monthly homework checklist, messages from Casey, and a score history chart so you can see progress over time. Everything is tracked automatically — no spreadsheets, no PDFs, no guessing. Both you and Casey see the same numbers.
☎

Monthly coaching call with Casey

Review numbers, plan next moves together

A 30-minute video call every month. We pull up your dashboard together and walk through what moved, what didn't, and what to focus on next. This is not a report you read alone — it's a conversation with someone who knows your business and your market. I also use this time to give you honest feedback on your content, your reviews strategy, and your competitive position.
✉

HoneyBook CRM setup

Your own client intake system

HoneyBook is a CRM (client management tool) where your leads come in, you send proposals, sign contracts, and collect payment — all in one place. I set up your account using my affiliate link (you get 30% off your first year). I build a custom intake form for your new contact page so when someone fills it out, the lead appears in your HoneyBook dashboard automatically. You will also be able to schedule meetings, send invoices, and track who you're talking to.
▢

Custom contact form

Built into your new site, feeds straight to CRM

Your remastered site gets a real contact page with a form that asks the right questions — name, email, what service they want, how they found you. When someone submits it, the lead goes straight into your HoneyBook. No more checking email and manually entering contacts. The form is styled to match your site and works perfectly on mobile.
✓

90-day guarantee

Measurable improvement or work continues free

At the end of 90 days, we compare three things: your web presence score, your keyword rankings, and your site traffic. If at least two of these three haven't improved, I keep working at no charge until they do. The dashboard tracks everything automatically — both of us see the exact same numbers. There is no fine print and no arguing about what counts as "improvement."

HOW IT WORKS

Seven steps. You are already on step three.

Your remastered website and dashboard are already built. You can see them right now. Most of the hard work is done — the next step is a 30-minute call with Casey to walk through the plan together.

Free Scan ✓
Full Audit ✓
Preview ← you are here
Strategy Call
Month 1: Build
Month 2: Grow
Month 3: Prove

Your Plan

$500/month

$1,500 one-time setup · 3-month commitment

$3,000 total

  • Full site remaster (6 pages)
  • Monthly SEO optimization
  • HAL AI assistant
  • Live dashboard with score tracking
  • Monthly coaching call
  • HoneyBook CRM setup
  • Custom contact form
  • 90-day guarantee

Most agencies charge $2,000-5,000/month for less.

AFTER 3 MONTHS

Why would I keep paying $500/month?

SEO is not a one-time fix.

Google re-crawls your site every week. Rankings shift. Competitors publish new content. Algorithm updates happen quarterly. Without someone watching, your score drifts back down. The $500/month means I am watching every week and adjusting.

Your site lives on my infrastructure.

Hosting, deploys, security updates, uptime monitoring. Moving it yourself means setting up your own Netlify account, GitHub repo, and knowing how to deploy. Most business owners do not want to learn that.

HAL keeps learning your business.

The longer it runs, the better it answers your clients' questions and the more useful it becomes. It runs on my API keys. When you leave, it stops.

You get a monthly coaching call.

We review your numbers together. What is working, what is not, what to focus on next month. This is not a report you read alone.

Or you walk away.

No lock-in. Cancel anytime with 30 days notice. I export your site files, hand you the DNS instructions, and you own everything. The site is yours. The only things that stop are the dashboard, HAL, and the monthly SEO work.

$500/month is less than $17/day for the whole thing.

I BUILT THIS ON MY OWN BUSINESS FIRST

The model works. Here are my numbers.

addasonphoto.com — Casey Addason Photography
addasonphoto.com — full site screenshot
addasonphoto.com — mobile screenshot

CASEY ADDASON PHOTOGRAPHY — THE PROOF

0
5-STAR REVIEWS
0
PAGES ON GOOGLE
0
IMPRESSIONS / MONTH
#0
SANTA FE CORPORATE

I started from zero on Google — no reviews, no rankings, no indexed pages. I built this exact system on my own photography business before I offered it to anyone. Same dashboard. Same AI. Same monthly SEO process. Now I am on page 1 for the two hardest local keywords in my market and booking clients directly from Google every month.

4 platforms · 27 Google + 47 Thumbtack + 8 The Knot + 7 WeddingWire · all 5.0

BONUS FOR ADDASON DIGITAL CLIENTS

20% off photo and video.

Every Addason Digital client gets 20% off Casey Addason Photography services — headshots, brand photography, event coverage, video. The images go straight onto your remastered site and social channels. One photographer who already knows your brand, your site, and your SEO strategy.

See my work at addasonphoto.com →
Casey Addason Photography
20% off
HEADSHOTS · BRAND · EVENTS · VIDEO

NEXT STEP

30 minutes. No pitch. Just the plan.

I'll walk you through your remastered site, your dashboard, and the 90-day roadmap. If it makes sense, we start. If not, you walk away with the audit for free.

Book a Free Call Email Casey

or call: (607) 237-6802

90-DAY GUARANTEE

At the end of 90 days, we compare your score, your rankings, and your traffic to day one. If at least two of three haven't improved, I keep working at no charge until they do. The dashboard tracks it automatically — we both see the same numbers.

OPTIONAL — HELPS AGENT SMITH HELP YOU FASTER

A few quick questions.

30 seconds. Skip any you want.

Strategy Call Talking Points

  • Barrett's site scores 55/100 — she's invisible for "wellness coach santa fe" (90 searches/month)
  • Zero Google reviews, no Google Business Profile, no blog, no NAP on site
  • Her current site is on Squarespace — slow, no schema, no SEO foundation
  • We already built her 6-page remaster and dashboard — show her the preview live on the call
  • HAL is already active and knows her business — demo it
  • Revenue upside: 3-6 new clients/month = $9,000-18,000/year (4-6x ROI on $3K investment)
  • At $250/session, she needs 1 new client per month from Google to justify the investment. Realistically she'll get 3-6/month at page 1

Objection Handlers

  • "$3,000 is a lot." → "Most agencies charge $2,000-5,000/month for just SEO. This is the site build, the SEO, the AI, the dashboard, the coaching, and the CRM — for $3K total over 3 months. That's $33/day."
  • "What if it doesn't work?" → "90-day guarantee. We compare score, rankings, and traffic on day 90. If 2 of 3 haven't improved, I keep working free until they do. The dashboard tracks it — same numbers for both of us."
  • "I can do SEO myself." → "How many hours a month do you want to spend learning Google Search Console, writing schema markup, tracking rankings, and optimizing pages? That's 10-15 hours/month of work. At your billing rate, that's worth more than $500."
  • "What happens when I leave?" → "You own everything. I export your site files, give you DNS instructions, and you walk away clean. The only things that stop are the dashboard, HAL, and my monthly SEO work."
  • "Why not just use Squarespace?" → "Squarespace is a page builder, not an SEO tool. It adds bloat, blocks Google from reading your site properly, and you can't add schema or control how search engines see your pages. Your current Squarespace site scored 55 — the remaster fixes everything it can't."

HoneyBook Workflow

  • 1. Strategy call → Casey decides go/no-go
  • 2. Send HoneyBook proposal (Essentials 3-Month template)
  • 3. Barrett signs contract + pays Invoice 1: $2,000 ($1,500 setup + $500 month 1)
  • 4. Invoice 2: $500 (month 2, scheduled 30 days out)
  • 5. Invoice 3: $500 (month 3, scheduled 60 days out)
  • 6. Day ~75: retention conversation on month 3 call
  • 7a. If staying: create new recurring $500/mo invoice in HoneyBook
  • 7b. If leaving: run `node scripts/offboard-client.mjs barrett-freibert`

Key Numbers

  • Score: 55/D → target 90+/A
  • "wellness coach santa fe": 90 searches/month, $3.20 CPC
  • "somatic coaching new mexico": 50 searches/month, $2.80 CPC
  • Avg service price: $250/session
  • Revenue gap: 3-6 clients/month = $9,000-18,000/year vs $3K investment = 4-6x ROI
  • Investment: $3,000 total (3 months)
  • ROI breakeven: ~16 months at conservative estimates, ~4 months at realistic
  • Casey affiliate link: https://share.honeybook.com/casey6347529