I am Casey Addason. I run a wedding and event photography business in Santa Fe, and I built Addason Digital because I needed it for myself first.
For years I watched other photographers — and other small service businesses — pay agencies $2,000–$5,000 a month for SEO that produced reports nobody read and changes nobody understood. The agencies talked about authority, link equity, anchor distribution, and TF-IDF, and the business owners walked away feeling stupid for not understanding their own marketing.
Meanwhile I was running my own photography business, building automation tools to help me ship faster, and slowly figuring out which SEO moves actually worked for a service business. The technical stuff was unforgiving but learnable. The harder problem was scope: knowing what to do next, not what was theoretically possible.
So I built a system. I built a 100-point audit, a dashboard that shows real numbers in plain language, an AI assistant that answers questions in my voice, and a queue where every change request comes through me before it ships. I tested it on my own site. Then I rebuilt my photography pipeline around it. Then I started offering it to other small businesses.
That is Addason Digital.
I keep it small on purpose. I work with a handful of clients at a time, not dozens. Every client gets:
I do not chase volume. I cap the roster intentionally. If I take on too many clients I cannot give each one the attention they paid for, and the whole thing falls apart.
Every change request a client submits goes into an approval queue I personally review. The AI does the heavy lifting — answering questions, drafting recommendations, scraping the client's site for context, generating reports, applying approved changes — but I am the gatekeeper for anything that touches their site.
What this gets you in practice: a small-business price for what feels like a much bigger team. The system handles the bandwidth. I handle the judgment.
SEO is the one marketing channel where bad work compounds invisibly. A "set and forget" agency can erode your authority for months before you notice. I would rather have 5 clients I know intimately than 50 clients on autopilot.
Service businesses doing $80K+ in annual revenue. The kind of business where a 20% increase in qualified leads pays for the engagement many times over. Wellness practitioners, dentists, real estate agents, law firms, contractors, photographers, fitness studios, consultants.
I do not work with e-commerce sites with thousands of SKUs. I do not work with national chains. I do not work with anyone who wants to game the system or buy backlinks. The Addason Digital playbook is built around real businesses doing real work in real geographic markets.
If you are reading this and thinking "that is me" — get a free audit.
I am also a working wedding and event photographer based in Santa Fe, New Mexico. I shoot weddings, elopements, corporate events, and editorial portraits. I run that business as my primary revenue source — Addason Digital is the second product and grew out of the systems I built for my own photography work.
Clients on the Full-Service Addason Digital tier get a discounted rate on photo and video work for their own business — fresh photos and a 60-second talking-head video are the single biggest content lever for a service business that needs to look more credible.
If you want to see the photography work, it is at addasonphoto.com.
Email: info@caseyaddason.com
Based in Santa Fe, NM. Working with clients across the US.
The fastest way to start is a free 100-point audit. No commitment, no spam, no salesy follow-up sequence. I write back with the audit and a recommendation, and you decide what happens next.