You drop your URL.
I hand you back a better business.
Every step between "I'm curious" and "my new site is live." No mystery handoffs. No 12-month contracts. The work is the pitch.
your URL
runs
built
decide
growing
The first ten minutes.
You land on addasondigital.com.
One input. Your website URL. One more field: your email. That's the entire front door — no popup, no discovery call, no 18-field intake form.
No account neededA real audit runs. Not a fake score.
The crawler pulls your homepage, up to 25 interior pages, your sitemap, your schema, and your top local competitors. Every check is open — documented on the methodology page.
- 100-point score across 5 categories
- Per-issue evidence: what was tested, what was found
- Live competitor comparison in your market
- AI visibility check: Claude, ChatGPT, Perplexity, Google AI Overviews
Your honest score hits your inbox.
A written report in plain English. Not a PDF of charts. It tells you what's wrong, why it costs you customers, and what a fix looks like. You keep it whether we ever talk again or not.
Free foreverThe remastered preview.
A remastered version of your site gets built.
I pull your existing copy, photos, reviews, and service structure. Nothing gets thrown away. The remaster keeps your voice — just puts it into a site that loads fast, ranks, and converts.
- Shared nav and footer system — clean code, not spaghetti
- LocalBusiness schema, proper meta tags, OG images
- Mobile-first, sub-1s LCP, fully accessible
- Staged on a private Netlify URL
"Your remastered site is live. Here's the link."
One email. One staging URL. One dashboard link. You open it on your phone at a red light and you feel something. That's the moment the pitch is done.
Nothing charged yetInside: your private client dashboard.
Live traffic, live rankings, live audit score, your report card, and an AI assistant named Times that already knows your business. Type a question, get a real answer pulled from your actual data.
- Live SEO rankings for your keywords and city
- Before/after score, side by side
- Times — the AI assistant built on Claude
- Homework tab: photo swaps, copy tweaks, listing updates
The decision.
A 15-minute walkthrough. Not a sales call.
Book 15 minutes if you want a human on the other end. I walk through your dashboard, show you the remaster, answer anything. If you'd rather subscribe from the email link — the checkout is right there.
Two ways in.
3-month initial term. 6-month contracts after that. No setup fee. No surprise invoices.
Standard
- Full website remaster
- 100-point audit + competitive analysis
- Monthly SEO optimization
- Local SEO + review strategy
- Google Search Console monitoring
- AI visibility tracking
- Times AI chat assistant — ask anything about your business, get answers in seconds
- Monthly report card call
- Business coaching + homework
Builder
- Everything in Standard
- Times+ bespoke AI — lives in your Claude app, builds things for you
- Custom HoneyBook intake form built by Times+
- 20% off Casey Addason photo + video services
- Priority support + weekly performance reports
- Competitor tracking + alerts
3-month initial term · 6-month contracts after that · Stripe · 14-day refund if it's not right
Going live.
Pre-flight check. Then the DNS flip.
I run the pre-deploy checklist — meta, schema, sitemap, broken links, redirects. You get a before/after screenshot set and a one-page note on what changed. Then we flip DNS. New site is live in under 15 minutes.
- 301 redirects preserved from every old URL
- Google Search Console resubmitted same day
- Old site archived, not deleted
The "it's really live" email.
Every live URL, your admin login, your dashboard link, your Times assistant, and the date of your first report card. That's the handoff. From here, the system runs.
The monthly loop.
Launch isn't the finish line. Every month there's a rhythm — report card in, homework out, site getting compoundingly better.
Silent compounding.
SEO checks run nightly. Rankings, indexing, broken links, schema drift, Core Web Vitals. If something breaks, I see it before you do.
Your report card.
One page: what moved, what I shipped, what's next. No dashboards-as-homework. Read it in three minutes, know exactly where your business stands.
Fresh media.
A photo or video asset swap. New headshot, fresh hero image, updated gallery. The site keeps feeling current. Builder tier includes 20% off Casey Addason shoots.
Times, your AI.
Ask anything about your business. "What's my best-performing page?" "Who's outranking me?" "Draft a reply to this review." Real data, not a generic chatbot.
What I guarantee.
Every finding is verifiable.
If I say your schema is broken, I show you the exact line. The methodology page walks through every single check. Nothing is hand-wavy.
One person answers every email.
It's me. No account managers, no ticketing system. When you text the number on the site, it saves as "Casey."
14-day refund. No questions.
If the remaster doesn't feel right in the first two weeks, I refund the month, hand you the files, and we part as friends.
The ones that always come up.
Do I have to leave my current host or CMS?
No. The remaster is delivered on Netlify, which is faster and free to run. If you want to stay on Squarespace or WordPress, I can apply the changes in place or hand you the files.
What happens to my existing SEO rankings?
They get preserved and usually improve. Every old URL gets a 301 redirect, the sitemap is resubmitted, and Search Console gets notified the same day we flip DNS. Most sites hold steady within 48 hours and start climbing.
Why is the audit free?
Because the audit is the pitch. If I hand you an honest, verifiable report and you still don't want to work together — we weren't going to be a fit anyway. It pre-sells the clients who are ready.
Who actually does the work?
Me. Casey Addason. One person, based in Santa Fe. I use AI tooling where it helps — Times runs on Claude, the audit runs on a crawler I built — but every line of strategy, every report card, every email comes from me.
How is this different from an agency?
An agency will sell you a 12-month contract, put you on a junior account manager, and charge $3–5K a month. The tradeoff: I only take a small number of clients at a time. Once the roster is full, new signups join a waitlist.
What if I just want the audit and nothing else?
That's fine. The report is yours to keep. No follow-up if you don't want one.
Drop your URL.
Honest score in 5 minutes. Remastered preview in 24 hours. No call, no credit card, no catch.