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Pricing

Three plans. One system.

Pick the tier that matches where your business is now. Upgrade when you outgrow it. Everything shares the same live dashboard, same real-time data, same guarantee.

Every tier includes

The foundation, no matter your size.


Then each tier adds what actually moves your business forward. Higher tiers aren't "better service" — they're different problems.

The pipeline

From free scan to proof. Seven steps.


Free Scan

Enter your URL. Get your score in 30 seconds.

Full Audit

100-point report. Every issue, in plain English.

Preview

See your remastered site before you pay a dollar.

Strategy Call

30 minutes with Casey. No pitch -- just the plan.

Month 1: Build

New site goes live. Schema, SEO, dashboard, HAL activated.

Month 2: Grow

First blog post. Google Business Profile. Review strategy. Rankings start moving.

Month 3: Prove

Score comparison. Traffic data. 90-day guarantee check. Decide what's next.

Scout
For solo operators & new businesses under $300K/yr revenue.
$500/mo
$1,500 one-time setup · 3-month minimum

Everything in the foundation, plus:
  • Monthly SEO optimization
  • Monthly 30-min coaching call with Casey
  • HoneyBook CRM setup (if you want it)
  • Monthly progress report in your dashboard
Pick this if:
  • You're a solo service business (photographer, therapist, coach, consultant)
  • Your current website is hurting you more than helping
  • You want a professional presence without an agency retainer
Start with Scout
Enterprise
For multi-location businesses, DMCs, event companies, and high-ticket service firms ($1M+/yr).
$3,500/mo
$1,500 one-time setup · 6-month minimum

Everything in Growth, plus:
  • Multi-location SEO — per-location landing pages, GBP management, citation building across locations
  • Competitor rank intelligence — tracking 10+ direct competitors, alerts on their movement
  • Quarterly Business Review call — 60 min on video with Casey, strategic planning, roadmap
  • Custom dashboard widgets — pipeline data from your CRM, inventory, booking system
  • Dedicated Slack channel — same-day response, direct line to Casey
  • Advanced AI visibility strategy — Wikidata, press mentions, structured data outreach
  • Schema & structured data customization for your industry's rich-result types
Pick this if:
  • You run a DMC, event production company, or multi-location hospitality business
  • Your average deal size is $5,000+ and you can't afford missed leads
  • You have an existing marketing budget you're not sure is working
Start with Enterprise
All tiers: month-to-month after minimum · cancel anytime · take your site with you. Casey runs the Growth tier stack on his own photography business — see his live dashboard.
After 3 months

Your choice. No lock-in.


Stay connected

$500/MONTH · CANCEL ANYTIME

Keep your dashboard, HAL, editor, monthly SEO, hosting, and priority support. Month-to-month. Cancel anytime.

Take the keys

CLEAN BREAK

We export your site files, hand you everything, transfer DNS. Your site. Your data. No lock-in.

90-Day Guarantee

At the end of 90 days, we compare your score, rankings, and traffic to day one. If at least two of three haven't improved, I keep working at no charge until they do. The dashboard tracks it automatically -- we both see the same numbers.

Your site measured against
Lighthouse · WCAG 2.2 AA · Core Web Vitals · Search Essentials · Design cohesion
Every dashboard shows your Quality Index across these five named, industry-recognized standards. No opinions. Just numbers you can verify.
The AI security problem nobody else is fixing

Your data never leaks. Period.

Every AI SEO tool has the same problem: the AI can see private client data, reads untrusted web content, and has write access to external systems. Any attacker who plants hidden text on a web page can potentially manipulate the AI into leaking your data. We specifically engineered around that.

A deterministic validator checks every AI reply for cross-tenant leaks, internal path exposure, and hallucinated confirmations — even if the AI is compromised. Every scraped page goes through a sanitizer that strips 12 categories of prompt-injection attacks before the AI ever sees them. Every proposed change to your site goes through a human approval queue. A 27-check regression suite runs before every deploy — 13 of them are known-attack payloads, and a single failure blocks the deploy.

Full write-up on the methodology page · Architecture based on Simon Willison's lethal trifecta framing
Ready?

Get your free audit and see what we find.

Free audit first is the normal path · Subscribe direct if you already know you want this