Prepared for
Barrett Freibert — Red Tail Wisdom
Wellness Coaching · Louisville, KY · barrettfreibert.com
What This Means For You
Barrett Freibert — Red Tail Wisdom has a talented team and genuine client loyalty, but your website is working against you. Fundamental technical gaps, missing business info, and thin content are preventing Google from understanding, indexing, and ranking your pages. You are invisible for the searches your ideal clients are making: "trauma coach near me," "Enneagram coach Louisville," "NLP coaching Kentucky."
The good news: every issue I found is fixable. The problems are structural, not fundamental. Your brand, your products, and your customer base are strong. With the right technical foundation, your site can compete for the keywords that drive revenue.
What Doing Nothing Costs You
This is not a scare tactic. This is math. Below is what your current score is costing you every month in lost leads and revenue — and what fixing it recovers.
What We Found
We looked at six parts of your online presence. Here's how each one scored and what it's costing you.
Google can't find your business info. Shared links show nothing. Too many slow scripts.
Page loads quickly. Compression is on, scripts are deferred, images are sized.
Content depth is healthy. Heading hierarchy is clean. Internal linking is strong.
Your business info is formatted correctly for Google. Eligible for expanded search listings with stars and hours.
Accessibility basics are in place. Alt text, landmarks, form labels look good.
Your business info is formatted correctly for Google. Eligible for expanded search listings with stars and hours.
What We Found
We ran a full check on your site and grouped the results into the three areas that matter most for getting clients. Every item below has a clear fix, and we handle all of them.
Google doesn't know your business exists.
When someone searches "enneagram coach" or "yoga instructor" in your area, Google has no way to connect that search to your site. Your business name, location, and services aren't formatted in a way Google can read. We fix this in week one.
Your site barely has any content for Google to work with.
There are about 124 words on your main page. Google needs at least 300-500 words to understand what a page is about and rank it. Your competitors' pages have 5-10x more. We'll build out your page with real descriptions of your work, who you help, and what makes you different.
You're not listed where people actually search.
Your site isn't connected to Google Business Profile, Yelp, or Apple Maps. Every iPhone uses Apple Maps by default, and a huge number of "near me" searches never touch Google. We'll get you listed on all the platforms that matter -- each one is free to claim.
There's no phone number anywhere on your site.
Someone on their phone finds you, wants to call -- and can't. There's no tap-to-call button, no number in the header, no number in the footer. For a service business, this is the single biggest conversion fix. We'll add a click-to-call number that works on every device.
Visitors land on your page and don't know what to do next.
No "Book a Session" button, no contact form, no clear next step. People who are interested look for a way to take action -- and when they can't find one, they leave. We'll add a clear call-to-action and a simple contact form so you stop losing warm leads.
Nothing on the site proves you're good at what you do.
No client testimonials, no reviews, no credentials, no "serving since" date. New visitors decide in seconds whether to trust you. Even 2-3 real client quotes on the homepage would dramatically change how many visitors actually reach out. We'll build a testimonials section and connect it to your Google reviews.
When someone shares your link, nothing shows up.
Share your site on Facebook, LinkedIn, or by text and people see a blank link with no image, no description, no reason to click. A professional preview with your name and what you do doubles the click rate on every shared link. Takes us two minutes to fix.
3
Visibility
2
Conversion
2
Trust
The Fix
We start with the fixes that bring in clients fastest, then build the foundation for lasting growth.
XML Sitemap: Generate and submit sitemap.xml to Google Search Console
Search guide file: Make sure search engines can read all your pages correctly
Google Search Console: Verify ownership, submit all pages for indexing, fix coverage errors
Page titles and descriptions: Write clear, keyword-rich titles and summaries for all your pages
Page headings: Make sure every page has a clear main heading — this is what Google reads first
Prevent duplicate confusion: Tell Google which version of each page is the right one
Images: Compress all images so pages load fast — especially on mobile
Business info for Google: Put your name, address, phone, hours, and service area in Google's format
Service pages: Add pricing and availability info to your service pages so Google can show them clearly
FAQ section: Build a Q&A section with common client questions — this gets you into AI search results
Homepage: Expand from 180 to 1,000+ words with keyword-rich sections
Content publishing: Publish 2 articles about your work, your clients, and your area
Client reviews: Add real client testimonials to your site with proper Google formatting
Rank tracking: Weekly keyword position monitoring for 15+ target terms
Monthly reporting: Traffic, rankings, conversions, and actionable recommendations
Content calendar: 2 blog posts/month, GBP posts weekly, seasonal optimization
What It Costs
Everything identified in this audit is covered. No surprise invoices, no scope creep, no 12-month lock-in.
Make Your Site Findable by Google
Site map creation, search guide file, and Google Search Console setup
Page Titles and Descriptions (all pages)
Clear, keyword-rich titles and summaries for every page — what Google shows in search results
Your Business Info in Google's Format
Location, hours, phone, services, reviews — all formatted so Google can read and use them
Image Optimization
WebP conversion, lazy loading, srcset, dimension attributes
Content Expansion
Homepage rewrite, 2 blog posts/month, testimonials page
Monthly Monitoring & Reporting
Rank tracking, traffic analysis, actionable monthly report
Pro Plan — Monthly
3-month engagement · Monthly report card calls
Setup ($1,500) + 3 months ($1,500) = $3,000 total. If these fixes generate just 3 additional customers per month at your average order value, you recoup the entire engagement in month 2. By month 3, you are outranking competitors and the SEO improvements compound from there.
Ready to Fix It
The audit is done. The roadmap is here. Your competitors are not waiting. Every month you do not act, they get the customers that should be yours.
Setup $1,000 + 3 months Pro = $3,000. Beta pricing ends soon.
Or call Casey directly: (607) 237-6802 · info@caseyaddason.com